Start the Drum Roll... "Lucy's Coming Back!"
Forty years ago this week, CBS' publicity department was working 'round the clock, heralding the fact that on October 1, 1962, Lucille Ball was coming home to television. Under the leadership of Lou Dorfsman, then Vice President, Creative Director for Advertising and Design, the network unveiled its fall lineup within a special "Sunday supplement" included in newspapers in all of the major cities in which CBS either owned stations or had affiliates. Seen here (photo, left) is the supplement run in the New York Herald-Tribune, Sunday, September 9, 1962.
TV Guide, meanwhile, placed the vivacious redhead on its cover for the week of September 29. Lucy's return to television was expected to be the major event of the fall season, so for its cover photo (above, right) the magazine engaged the services of celebrated photographer Philippe Halsman.
Lucy, of course, was not the only big star on CBS that season... The network, in fact, had so many stars on its schedule that its campaign slogan for 1962-63 was "CBS: The Stars' Address." In addition to Lucy, CBS broadcast the shows of Jackie Gleason (who was also coming back after taking a few years off), Ed Sullivan, Danny Thomas, Andy Griffith, Loretta Young, Red Skelton, Jack Benny, Garry Moore, Dick Van Dyke, and director Alfred Hitchcock. Also on the network were such hits as Gunsmoke, Perry Mason, Candid Camera and I've Got a Secret... and a newcomer that would soon write its own chapter in TV's history books, The Beverly Hillbillies.
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