May 1, 1952

 

 

AMERICAN RESEARCH BUREAU REPORTS “I LOVE LUCY”

FIRST TELEVISION SERIES TO REACH 10,000,000 HOMES

 

 

     “I Love Lucy,” spectacularly successful CBS Tele-

vision comedy series starring Lucille Ball and husband Desi Arnaz, is the first regularly-scheduled television program

to reach over 10,000,000 homes, according to the American

Research Bureau.

     The research service’s report for April, released

today, shows that the April 7 “I Love Lucy” broadcast was

tuned in by 10,600,000 American families.

     The Lucille Ball-Desi Arnaz program has been a

smash hit ever since its debut on CBS-TV last October 15.

The ARB survey is further evidence that Mondays at 9:00-9:30

PM, EDT, is “I Love Lucy’s” own, exclusive niche for the

vast majority of television viewers in this country.

     “I Love Lucy” is sponsored by Philip Morris & Co.,

Ltd., Inc.