--11,055,000 FAMILIES, 68.2 RATING
“I Love Lucy,” CBS Television’s sensational
comedy show, has hit another new high in the number
of homes reached by any regularly scheduled television
The April Nielsen report shows that an un-
precedented total of 11,055,000 American families in-
vite Lucille Ball and Desi Arnaz into their homes each
The Nielsen rating is 68.2.
Sponsor of “I Love Lucy,” broadcast Mondays at
9-9:30PM, EDT, is Philip Morris & Co., Ltd., Inc.