May 2, 1952

 

 

NIELSEN REPORTS NEW “I LOVE LUCY” HIGH

 

--11,055,000 FAMILIES, 68.2 RATING

 

 

     “I Love Lucy,” CBS Television’s sensational

comedy show, has hit another new high in the number

of homes reached by any regularly scheduled television

show.

     The April Nielsen report shows that an un-

precedented total of 11,055,000 American families in-

vite Lucille Ball and Desi Arnaz into their homes each

week.

     The Nielsen rating is 68.2.

     Sponsor of “I Love Lucy,” broadcast Mondays at

9-9:30PM, EDT, is Philip Morris & Co., Ltd., Inc.